![](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/35cf9b52-2509-4e82-98ec-d76f23fe9e79/staple+logo.jpg)
STAPLE PIZZA
Staple Pizza has goals to be more than a regular pizza restaurant, they aim to be the go to chain for all pizza lovers. The brand takes inspiration from urban motifs and old school pizza restaurants to reflect their appreciation for traditional pizza and original recipes. We created accompanying graphics slogans and illustrations to bring out their playful side.
Branding + Art Direction
Print Design
Digital Design
Signage Design
Illustration
Photography
We created a mascot for Staple Pizza, using a style that is an ode to traditional pizza restaurants found in New York. This era influenced the look and feel for the typography and illustrative graphics.
![staple.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/0793998e-f76d-4477-84f1-73886853a291/staple.jpg)
![staple2.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/8ccb4ca7-c230-450b-be31-50d8d1e66bc5/staple2.jpg)
![staple5.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/97bae3db-8c76-433d-b83e-bb255865223a/staple5.jpg)
![staple3.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/22110633-d6eb-42cf-a862-5ed44dcaffca/staple3.jpg)
![DSC02617.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/db78266a-4d77-4de8-b9a2-1cdfbc3e8026/DSC02617.jpg)
![DSC02318.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/72a324c1-8c13-4ff7-987b-ca4bfb6f9c90/DSC02318.jpg)
![DSC01147.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/e9f4a596-7b1b-4ece-9626-92b71a6c6b74/DSC01147.jpg)
![staple4.jpg](https://images.squarespace-cdn.com/content/v1/62a5b2ba4b3a3c23e59df95e/9c29230e-8dda-49f7-b1ac-e49535c6042b/staple4.jpg)